Inspired brand messaging to galvanise a charity’s contributors

Good for Nothing seek to engage parts of society that are disaffected with aspects of modern religion. A key focus of the brand is to flip the new name and reinforce the idea that altruism within the local community is a critical part of a healthy society and that we can all do some good, for nothing.

In seeking to engage a younger audience we have developed three icons that correlate to the name. Careful and consistent use across the brand allow quick and easy brand association.

The main objective of the new website for Good for nothing was to allow a place for events, articles and the opportunity for newcomers to register their interest in becoming a Do-Gooder, a term we dreamed up to label the volunteers supporting Good for Nothing. This name helps build a platform for cultural growth, a sense of communal belonging and a great marketing tool for recognition in the community at local events where good things are taking place. Visit website.